You’ve probably seen the photo of one of Glossier’s beauty products. The internet is full of millennial pink, characteristic features of the packaging of the brand.
.
.
The branding of Glossier is surreal and goes far beyond colors and beautiful packaging. For me, the Glossier’s differential is that the channel of contact with consumers is very open and everything it develops has as its starting point the dilemmas of ordinary women, just like you and me. All products are made for hands-on use and cost an average of $ 20.
One of the latest releases of the brand was an exfoliating solution for acne. Everything has sold out quickly and the replacement is only for the month of May. Okay, but why was it so successful? Basically, because the product was massively requested on the glossier social media. It was already a craving for consumption when it was released! The brand heard the problem of these people and did everything to solve it.
.
Behind all this success is an enterprising woman: Emily Weiss. She worked with fashion style for some years through the W and Vogue magazines. So funny that I remember Emily appearing on one of my favorite reality shows, The Hills. She appeared a little, but she was already seen as a super disciplined, focused and tireless person. Apparently, I think they were important traits to get here.
In 2010 she created “Into the gloss”, a blog focused on beauty and inspirational women. Throughout all the posts and interviews she made for the blog, Emily learned all the dilemmas and desires that these women had, understood her audience and created Glossier.
.
Stories of enterprising people, especially when involving women, inspire me a lot! Democratic, full of experiences and with good prices, the brand only grows. Open more physical stores is already a plan and I’m so excited to see the brand sending their products worldwide (today they only deliver in the United States, Puerto Rico, Canada and the United Kingdom).
.
Has anyone tested the Glossier products? Which one is your favorite?
Love,
Lí